[Mobile Cellphone Info] Intel launches 'iQ': telling the brand message through social curation

Mobile Cellphone Info has posted a new item, 'Intel launches 'iQ': telling the
brand message through social curation'



Intel is launching a new Metro-styled webzine called iQ that combines
staff-written content with news from across the web in an effort to get the
company's brand story out to a younger audience. The site uses a combination of
filtering algorithms and employee curation to determine what goes on its front
page.iQ is populated with three kinds of tech-focused articles: "iQ Original"
pieces that Intel staff and commissioned freelancers have written, "iQ Network"
pieces from projects that Intel sponsors like the Creators Project at Vice, and
"via" pieces that are pulled down from elsewhere around the web (like here). iQs
Editor-in-Chief Bryan Rhoads tells Ad Age that "iQ is not necessarily a
destination, but more of an engine and platform to get out into Facebook and
Twitter. You dont have to come to iQ, but youll be getting iQ stories in your
news feeds and streams." Were not sure how popular its going to be with the
target demographic, but its an interesting way for a company like Intel to try
and leverage social media.




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